Every time a new Interpack fair comes around, I know some things are certain to happen. For example, I know that the most important packaging trade fair will live up to expectations, and that many new features will astound us with their technical brilliance, bright and attractive finishes, and environmental benefits.
Walking through the halls of the Düsseldorf fair during Interpack is to immerse yourself in packaging, a world that is used to stay one step ahead of the crowds in terms of innovation, prompted by pressure from brands which always want to dress their products in the best clothes; a tailor-made suit which means they can increase their sales on the supermarket shelves, convey their environmental values and ultimately, consolidate their brand image.
The Interpack showcase is without doubt a window on innovation which is opened to the packaging industry every three years. Many of the most important companies in the world specialising in packaging solutions announce and show their innovations at the German fair. Brand owners who want to improve any of the elements in their packaging processes should look through this window. They will be able to see that creativity has no limits in the packaging world.
Interpack 2011 was one of the most successful fairs in the 53-year history of the event. Many people think that this year’s fair will surpass the positive sensations of 2011.